Posted on: May 22, 2008
Stationery: Martha-Style
The domestic diva dips further into the bridal market with a new line of decorations and stationery
By Timothy R. Schulte
CTW Features
Image courtesy Martha Stewart Occasions
The wedding license may be the document that really matters on the wedding day, but during the planning process there’s plenty of paper to keep tabs on: invites, response cards, thank-yous, favors, etc. It’s a lot to match, commit to and organize, but there’s one person who wants to help ease the process and make coordinating the stationery simple. Her name is Martha Stewart.
Martha’s new Occasions line – debuting May 23 – contains invitations, save-the-dates, favors, decorations and even guest books. As brides continue to put their personal stamp on their weddings, carrying a theme throughout the process helps keep things fresh in their guests’ eyes and give the overall experience a cohesive look, which is what the line is hoping to accomplish.
The inaugural collection’s looks include a Water Lily theme in pink, a Floral Cake theme in light green, and a Seaside collection in light blue.
“I love that for this line we focused on ‘occasions’ instead of ‘weddings,’ says Susanna Ko, deputy design director for Martha Stewart Crafts. “These products are just perfect for any type of summer [event].”
The mix ‘n’ match stationery allows crafty bride to put a bit of DIY into their wedding day by personalizing and printing all their paper through a printing template that can be found at MarthaStewartCrafts.com.
The stationery line, which Ko says they plan to seasonally update, will be sold at select retailers, Michaels stores and at MarthaStewartCrafts.com.
